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Small & Medium Business Trends Report

Small businesses may have small teams, but they can make a big impact. AI agents are enabling SMBs to scale efficiently, handling everything from customer outreach to back-office tasks, leading to: Increased productivity Personalized customer experiences Revenue growth Our latest “Small and Medium Business Trends” report dives into how SMBs are using AI and data […]

From Data to Decision: Increasing AI Productivity with SAS Viya

As CXOs work towards ensuring business growth, a major hurdle to overcome is optimizing the data and AI life cycle. Need a solution for your data and AI challenges? This report evaluates 3 data and AI platforms and their impact on productivity. It also reveals the platforms that can significantly boost productivity, empowering your teams […]

Optimizing the Use of Marketing Technology to Build Customer Trust

Warren Buffett says a great business needs an “enduring moat” — and in today’s digital landscape, that moat is customer trust. Marketing technology (martech) is transforming how organisations foster trust—through personalised experiences, consistent messaging, and data-driven insights. 81% of marketing leaders confirm martech’s critical role in fostering trust and driving brand reputation, loyalty, and profitability. […]

Five Essentials of Modern IT Infrastructure Management

Gartner’s CIO reports 80% of firms leverage a mix of public and private clouds. This number is set to rise with hybrid environments becoming increasingly popular. How do you plan to provide a holistic overview of the cloud ecosystem to your IT team? Your solution lies in 5 essentials to optimizing modern IT infrastructures. Find […]

Why Finance Should Lead the Adoption of Generative AI

With 50% of finance leaders using GenAI and 37% exploring its possibilities, as a CFO, are you positioned to stay ahead? This report reveals key insights every CFO needs to know, including key questions for effective implementation and GenAI Implementation challenges. Read this report to access a CFO’s insights on how GenAI can enhance accuracy, […]

Generative AI Challenges and Potential Unveiled: How to Achieve a Competitive Advantage

Generative AI offers incredible opportunities but comes with challenges like: High costs Integration complexities Compliance hurdles The key to tackling them lies in the right approach. In this report, you’ll learn how 300 U.S. companies turned obstacles into growth opportunities. It also provides strategies to: Maximize ROI with targeted AI use cases Achieve seamless integration […]

The Future of IT

As businesses march towards embracing the digital revolution, the role of IT in facilitating the change holds central significance. But is their importance guaranteed? With advancements in AI, cloud technology, and more, what can IT executives do to spearhead their firm’s transformation? To enable your firm to smoothly transition to a digital organization in the […]

Trends in Generative AI for Sales

Generative AI is already being used by sales professionals to assist with a range of tasks, including account research, email prospecting, sales report creation, and strategy development. Salesforce conducted a survey on generative AI in partnership with YouGov including more than 4,135 full-time employees across sales, service, marketing, and commerce. Ready to delve into the […]