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Content Marketing

Voice Search Trends and Tactics for Content Marketing in the US

Jijo George -
Marketers are finding new opportunities to connect with audiences. With millions of Americans using devices like Amazon Alexa, Google Assistant, and Siri, voice search...
Customer Retention

How to Structure Your Tiers for Maximum Impact

Samita Nayak -
Designing a tiered loyalty program is like building a pyramid; you need a strong foundation to support the higher levels.
Conversion Optimization

Optimizing Exit-Intent Popups for Mobile Devices

Samita Nayak -
Tailor your popup message based on user behavior. If a user abandons their cart, highlight the abandoned items and offer a discount.
Content Marketing

AI-Powered Content Creation: The Future of Content Strategy?

Samita Nayak -
The most promising approach lies in collaboration. By leveraging AI for specific tasks and complementing it with human expertise, content creators can achieve the best of both worlds.
Customer Acquisition

7 Best Sales Practices to Win Customers

Samita Nayak -
True business is never a one-time sale, it should keep on repeating. Making the customers come back for more will only happen if they think that your product or service is benefitting them.
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