Strategies
Marketing

How Neuroscience Can Transform Your Marketing Strategy

Gaining a greater understanding of consumer behavior is an...

Building Your Go-to-Market (GTM) Strategy

You are working really hard on launching a new...

Navigating the Shift from Macro to Micro-Influencers

Influencer marketing is a relatively new term. Despite this,...

Guide to Leveraging AI for Personalized Marketing

Businesses are increasingly turning to AI for delivering personalized...

Successful AR/VR Guerrilla Marketing Campaigns That Went Viral

Gone are the days of boring flyers slapped on lampposts. AR/VR guerrilla marketing is all about creating mind-blowing, interactive experiences that get people talking (and sharing on social media).

Maximizing Conversions with Advanced PPC Landing Page Techniques

You've crafted the perfect PPC ad - it targets...

Product Launch

Pre-Launch Success: Build Hype with Digital Campaigns and Early Access Campaigns

It takes more than simply releasing a product to...

10 Strategies for Successful Post-Launch Analytics

Product launches are only the start of a chain...

How to Enhance Agile Product Launches Through Continuous Customer Feedback Loops

Feedback integration is vital in product launches. If you...

Resources

The Future of IT

As businesses march towards embracing the digital revolution, the...

Reinventing Procurement: From Cost Center to Innovation Driver

In today’s complex business landscape, procurement is at the...

Personalized Offers — Sales Blueprint Asset

Accurate sales forecasting is more critical to business success...

4 Strategies for Memorable Marketing in a Privacy-First World

Tired of chasing shadows? In today's data-driven world, crafting remarkable...

Funnel
Sales

Optimizing SaaS Sales Funnel

It's critical to optimize your sales funnel in the cutthroat world of SaaS. A properly adjusted funnel increases Customer Lifetime Value (CLV), lowers churn,...

Guide into Advanced Funnel Analytics with Cohort Analysis

Understanding customer behavior at a granular level is pivotal...

Exploring New Trends in Lead Generation and the Evolving Sales Landscape

In the dynamic realm of sales, lead generation is...

Sales Pipeline Metrics That Really Matter

It's not just about the number of deals, but the size of each deal. Tracking average deal size helps you understand the potential revenue from each opportunity.

Optimizing Your Sales Funnel Through Data-Driven Decisions

The rise of data analytics has brought a new era – one fueled by predictive analytics and lead scoring.

Sales Blogs to Read That Will Level Up Your Game

Contrary to popular belief, LinkedIn can be a great source for learning too, it is not only there to apply to different jobs.

Pipeline Management 101

A well-managed sales pipeline can help you identify your best opportunities, close more deals, and improve your sales forecasting.