Marketing Strategies

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Behavioral Targeting and Psychology in Modern Marketing

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How Neuroscience Can Transform Your Marketing Strategy

Jijo George - October 3, 2024

Gaining a greater understanding of consumer behavior is an ongoing endeavor in the dynamic field of marketing. You're constantly searching for fresh approaches as...

Building Your Go-to-Market (GTM) Strategy

Jijo George - September 12, 2024

You are working really hard on launching a new product, the questions in front of you are many. Will it be seen by the...

Navigating the Shift from Macro to Micro-Influencers

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Influencer marketing is a relatively new term. Despite this, the rate at which changes are happening in this domain is unprecedented. Macro influencers once...

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Is Your Marketing Budget Wasting Resources and Missing Opportunities?

Jijo George - January 9, 2025

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