Remember the time when you walked down the street and suddenly saw a T-Rex chasing pigeons? Or maybe you stumbled upon a portal to another dimension on your way to work? No, it wasn’t your hallucination (hopefully). These are just a few examples of how AR and VR are taking guerrilla marketing to a whole new level.
Gone are the days of boring flyers slapped on lampposts. AR/VR guerrilla marketing is all about creating mind-blowing, interactive experiences that get people talking (and sharing on social media). And the best thing about it is it actually works. Let’s peek behind the curtain of some AR/VR campaigns that went viral.
1. Pokemon Go, Gotta Catch ‘Em All
We can’t talk viral AR without mentioning the OG – Pokemon Go. This mobile game used AR to overlay adorable pocket monsters onto the real world, turning every street corner into a potential Pokemon hunting ground. People became obsessed, walking for miles to catch ’em all. The result? A global phenomenon that redefined mobile gaming and AR’s potential.
2. Ikea’s Furniture Invasion
Ikea, the king of flat-pack furniture, used AR to help people visualize how their furniture would actually look in their homes. With the help of a smartphone app, you could easily point it at any spot and see a virtual Ikea couch or table magically appear. Talk about convenience (and avoiding those “honey, it’s MUCH bigger in person” moments). This campaign was a massive hit, proving AR’s usefulness beyond just entertainment.
3. Warner Bros. Conjures Up The Batman
Remember the hype leading up to the latest Batman movie? Warner Bros. did too, and they used VR to create a batmobile experience right in the middle of busy city streets. People strapped on VR headsets and got to virtually race through Gotham City alongside Batman. This immersive stunt sent chills (and maybe some Batmobile envy) down fans’ spines, generating a ton of buzz for the movie.
So, there you have it! AR and VR are revolutionizing guerrilla marketing, creating interactive experiences that leave a lasting impression. Who knows, maybe next time you step outside, you’ll find yourself dodging dinosaurs or stepping through a portal. The possibilities are endless, and that’s the beauty of this innovative marketing approach.
