Resources

In the ever-evolving landscape of digital marketing, businesses are finding that traditional approaches to lead nurturing no longer meet the demands of today’s hyperconnected, data-savvy buyers. The modern customer expects personalization, instant engagement, and seamless experiences across multiple channels. To meet these expectations, organizations are turning to artificial intelligence (AI), a game-changing force that’s redefining […]

It’s nothing but a waste of time to negotiate with the wrong people. It can’t give you any insights on whether the deal is going to close or what it will become.

uring an event, poor on-call management leads to confusion, wasted effort, and downtime. This comprehensive guide offers actionable strategies to improve crisis response: Streamline onboarding for new team members Define clear escalation paths to empower responders Distribute on-call duties effectively Take charge now—protect operations, prioritize team well-being, and build a sustainable on-call system!

However, rising competition makes vendor selection challenging. Luckily, we have a 10-step checklist to simplify this complex process for you.

We live in a world where most people have a short attention span. Thus, by staying focused and being present in the moment, you can win sales.

Pre-launch hype is all about building anticipation and excitement. Keep your content engaging, interactive, and informative.

Explore how a joint venture between Nationwide Mutual Insurance Company and Generali Global Corporate & Commercial created a holistic IT landscape to streamline multinational commercial insurance programs.

Knowing the psychology behind customer loyalty enables companies to develop strategies that appeal to their customers’ requirements and emotions.

Explore this report to see how Salesforce enabled Holmes Murphy to achieve digital transformation.