Sales Funnel

Sales Strategy vs Execution: Why Both Matter for B2B Success

Jijo George -
Many sales leaders spend countless hours building the perfect strategy. But no matter how inspiring or well-structured a strategy looks, it won’t deliver results...

Rethinking the Sales and Marketing Funnel for the Modern Buyer

Jijo George -
The traditional sales and marketing funnel—once a reliable model—is no longer a realistic representation of the customer journey. Today’s buyers don’t move in a...

Funnels for Creators & Cohort Courses Building Scarcity Without Manipulation

Jijo George -
Cohort-based courses (CBCs) have emerged as a lucrative and impactful model. These time-bound, community-driven learning experiences allow creators to monetize their expertise while delivering...
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