Sales Funnel

The Power of Technographics in Boosting Your Sales Pipeline

Jijo George -
Businesses, particularly in the B2B arena, must expand their focus beyond conventional firmographics and demographics to pinpoint valuable leads. Technographics, which assess a prospect’s...

What the 2025 Sales Funnel Looks Like in the Wake of Google’s Algorithm Updates

Jijo George -
The methods and strategies used to move prospects through the sales funnel continually evolve along with the digital marketing environment. Understanding the most recent...

Why Your Sales Funnel is Leaking Profits—and How to Fix It Fast

Jijo George -
Sales funnels are the backbone of customer acquisition and retention. Yet, many businesses unknowingly bleed profits due to common yet avoidable funnel inefficiencies. Addressing...
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