Marketing Strategies

Agile Marketing in FMCG: Responding to Real-Time Consumer Trends

Jijo George - September 25, 2025

Gig Economy: Framing Finance Services for Freelancers

Abhinand Anil - September 4, 2025

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Jijo George - August 14, 2025

Why TikTok Marketing is Essential for Your Business (And How to Start)

Jijo George - July 18, 2025

Gen Alpha Doesn’t Follow Trends They Create Them

Jijo George - June 5, 2025

Gen Alpha — those born between 2010 and 2024 — is poised to redefine the marketing playbook. With an estimated $28 billion in direct...

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Jijo George - May 7, 2025

Marketing is more data-driven than ever, yet ironically, much of the buyer journey remains invisible. This murky space, often referred to as the “dark...

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Jijo George - April 3, 2025

Promising access across Google's entire inventory from a single campaign, powered by sophisticated AI, Performance Max (PMax) is an enticing proposition for driving conversions...

Agile Marketing in FMCG: Responding to Real-Time Consumer Trends

Jijo George - September 25, 2025

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Marketing Strategies

Agile Marketing in FMCG: Responding to Real-Time Consumer Trends

Gig Economy: Framing Finance Services for Freelancers

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Why TikTok Marketing is Essential for Your Business (And How to Start)

Gen Alpha Doesn’t Follow Trends They Create Them

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

About us

Quick Access

Categories

Policies