Marketing Strategies

Gig Economy: Framing Finance Services for Freelancers

Abhinand Anil - September 4, 2025

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Jijo George - August 14, 2025

Why TikTok Marketing is Essential for Your Business (And How to Start)

Jijo George - July 18, 2025

Gen Alpha Doesn’t Follow Trends They Create Them

Jijo George - June 5, 2025

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Jijo George - May 7, 2025

Marketing is more data-driven than ever, yet ironically, much of the buyer journey remains invisible. This murky space, often referred to as the “dark...

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Jijo George - April 3, 2025

Promising access across Google's entire inventory from a single campaign, powered by sophisticated AI, Performance Max (PMax) is an enticing proposition for driving conversions...

Maximizing Customer Value: First-Party Data Strategies

Jijo George - March 13, 2025

The digital marketing landscape is undergoing a seismic shift. The impending demise of third-party cookies has forced marketers to re-evaluate their data strategies, moving...

Geo-Targeted Product Launch: Customizing Rollouts for Regional Market Dynamics

Jijo George - September 12, 2025

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Marketing Strategies

Gig Economy: Framing Finance Services for Freelancers

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Why TikTok Marketing is Essential for Your Business (And How to Start)

Gen Alpha Doesn’t Follow Trends They Create Them

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Maximizing Customer Value: First-Party Data Strategies

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