Marketing Strategies

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Jijo George - August 14, 2025

Why TikTok Marketing is Essential for Your Business (And How to Start)

Jijo George - July 18, 2025

Gen Alpha Doesn’t Follow Trends They Create Them

Jijo George - June 5, 2025

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Jijo George - May 7, 2025

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Jijo George - April 3, 2025

Promising access across Google's entire inventory from a single campaign, powered by sophisticated AI, Performance Max (PMax) is an enticing proposition for driving conversions...

Maximizing Customer Value: First-Party Data Strategies

Jijo George - March 13, 2025

The digital marketing landscape is undergoing a seismic shift. The impending demise of third-party cookies has forced marketers to re-evaluate their data strategies, moving...

Guerrilla Marketing 101: How Small Brands Can Win Big

Jijo George - February 21, 2025

In a market primarily controlled by large corporations with substantial budgets and extensive resources, smaller brands have discovered methods to compete—and even succeed—using innovative...

Decoding Competitor Sentiment with AI: The Secret Edge During Product Launch Windows

Jijo George - August 23, 2025

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Marketing Strategies

The Psychology of Scarcity: Data-Driven Scarcity Triggers in E-commerce Growth

Why TikTok Marketing is Essential for Your Business (And How to Start)

Gen Alpha Doesn’t Follow Trends They Create Them

Dark Funnel Tactics: How to Track the Invisible Buyer Journey

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Maximizing Customer Value: First-Party Data Strategies

Guerrilla Marketing 101: How Small Brands Can Win Big

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