Marketing Strategies

Guerrilla Marketing 101: How Small Brands Can Win Big

Jijo George -
In a market primarily controlled by large corporations with substantial budgets and extensive resources, smaller brands have discovered methods to compete—and even succeed—using innovative...

5 Ways to Leverage TikTok and Instagram Reels for Your Brand

Jijo George -
Short-form video content has transformed digital marketing, with platforms such as TikTok and Instagram Reels changing the way brands connect with their audiences. Today's...

Is Your Marketing Budget Wasting Resources and Missing Opportunities?

Jijo George -
Marketing budgets are critical for business success, but are you sure yours is allocated effectively? Without data-driven strategies, misalignment can lead to wasted resources...
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