Fast-Moving Consumer Goods

Fast-Moving Consumer Goods Industry Analysis: DTC Models vs. Traditional Retail

Jijo George - February 19, 2026

Why ESG Reporting Is Becoming a Revenue Issue for Fast Moving Consumer Goods

Jijo George - January 29, 2026

Why Data Analytics Is Reshaping Fast Moving Consumer Products Marketing Strategies

Vishwa Prasad - January 8, 2026

Fast Moving Consumer Products in an Era of Shrinking Shelf Space: Who Wins and Why

Jijo George - December 4, 2025

The Direct-to-Consumer Revolution: Why FMCG Businesses Are Cutting Out Retail Middlemen

Jijo George - October 30, 2025

For decades, Fast-Moving Consumer Goods (FMCG) companies relied on a network of distributors, wholesalers, and retailers to reach customers. This traditional model worked well...

Agile Marketing in FMCG: Responding to Real-Time Consumer Trends

Jijo George - September 25, 2025

In the world of consumer preferences, staying static is no longer an option for brands. Traditional marketing cycles that rely on long planning horizons...

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Retail Technology Vendors: How to Select the Right Partner

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