Reading Lists

Measuring the ROI of Social Media Marketing: Key Metrics and Tools

Measuring the ROI of social media marketing helps businesses gauge the impact of their campaigns. Also, it can optimize their strategies, and allocate resources more effectively. 

3 Mistakes to Avoid That Hamper Your Sales

It's nothing but a waste of time to negotiate with the wrong people. It can't give you any insights on whether the deal is going to close or what it will become.

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The Importance of Building Strong Relationships with Customers

Customers are more likely to make additional purchases of goods or services from a company they trust and enjoy doing business with.

How to Build a Connected Retail Experience and Drive Smart Retail

Retailers may improve customer satisfaction by using digital technologies like supply chain management software and data analytics to streamline operations, lower costs, and increase revenue.

Master Your Product Launch with a Strategic Go-to-Market Roadmap

Launching a product is an intricate process that demands strategic planning, precise execution, and continuous monitoring. For businesses targeting advanced audiences, crafting a robust...

The Truth About AI in Product Marketing

The dawn of Large Language Models (LLMs) has ushered in a new era of marketing efficiency. They help generate compelling ad copy to engaging...

Sales Tips: 14 Habits to Boost Your Success in 2024

To help you stay ahead of the curve and boost your success in 2024, we’ve put together a list of 14 sales tips you should adopt.

Performance Max Deep Dive: Advanced Optimization Tactics Beyond Automation

Promising access across Google's entire inventory from a single campaign, powered by sophisticated AI, Performance Max (PMax) is an enticing proposition for driving conversions...

Best Practices for Account Managers in Closing Deals

Mastering the art of closing deals requires a strategic approach and adherence to best practices.

How Much Does Modernization Matter to Drive CX

For any firm, modernizing an outdated system is a crucial first step. Your business will stand out and innovate more as a result of modernization.