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Customer Acquisition

Programmatic Advertising Tactics That Deliver High-Value Customers

Jijo George -
Businesses are increasingly turning to programmatic advertising to streamline customer acquisition. This technology automates the buying and placement of ads, leveraging real-time bidding (RTB)...
Conversion Optimization

Building Relationships to Drive Conversions in Long Sales Cycles

Jijo George -
Businesses are increasingly facing longer and more complex sales cycles. Unlike traditional consumer purchases, B2B transactions often require multiple touchpoints, decision-makers, and a prolonged...
Content Marketing

Voice Search Trends and Tactics for Content Marketing in the US

Jijo George -
Marketers are finding new opportunities to connect with audiences. With millions of Americans using devices like Amazon Alexa, Google Assistant, and Siri, voice search...
Customer Retention

How to Structure Your Tiers for Maximum Impact

Samita Nayak -
Designing a tiered loyalty program is like building a pyramid; you need a strong foundation to support the higher levels.
Conversion Optimization

Optimizing Exit-Intent Popups for Mobile Devices

Samita Nayak -
Tailor your popup message based on user behavior. If a user abandons their cart, highlight the abandoned items and offer a discount.
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